today is following our lead.” The impact of the Solar Club is tangible. In 2024 alone, UTILITYnet distributed $180,000 in cash back payments to participating customers, with the overall value to members reaching $14.9 million. “For the first time our customers are collectively net positive based on exports alone,” Chu says.“Our program has made solar adoption affordable and viable in Alberta.” Beyond financial incentives, the Solar Club also empowers consumers by providing greater control over their energy consumption. By allowing customers to move between different rates, the program ensures they can maximize their savings and return on investment. This flexibility has been a major driver of solar adoption across the province, encouraging homeowners, farmers, and businesses to invest in sustainable energy solutions. Another key aspect of the Solar Club’s success is its ability to drive community-based environmental change. With more people opting for solar energy, Alberta has seen an increase in distributed generation, reducing reliance on traditional energy sources. This shift benefits customers and strengthens the province’s overall energy resilience. Looking ahead, UTILITYnet is expanding the cash back initiative to natural gas customers.“No one else in the industry is doing this right now,” Chu says.“By including electricity and natural gas, we’re staying ahead of the competition.” Additionally, UTILITYnet is exploring new ways to integrate technology with solar energy. By leveraging advanced data analytics and real-time monitoring, the company aims to provide even more tailored energy solutions to its customers.“We want to help customers optimize their energy usage in real time,” Murnaghan explains.This means ensuring that every kilowatt of energy is put to its best possible use.” As Alberta transitions toward renewable energy, UTILITYnet’s Solar Club is poised to play an even bigger role in shaping the future of distributed solar power. “This is just the beginning,” Chu says. “We’re committed to keeping solar energy accessible, 84 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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