and tougher,” he acknowledges. This resilience powers his continued growth.“In order to grow, you have to be willing to fail, because growth is in the places where you’re not already existing.” BRAND BUILDING AND EXPANSION GOALS Alair Homes Hunt Country continues refining its target clientele, focusing on discerning customers who prioritize excellence over price alone. “Our clientele is continually evolving,” Bowe explains. “We are continually targeting a clientele that is more concerned about quality and durability and sustainability, and a very high touch client experience as opposed to the clients where housing is more considered a commodity.” This specialized niche attracts a distinctive demographic.“That tends to be a client that is highly educated, well off, they are frequently business owners or have sold successful businesses, and they’re finally building the dream home after all the Builders and homeowners choose us because we manufacture high-quality Superior Walls products to precise specifications, care about providing excellent product and customer support and offer custom solutions to meet their project’s goals. The engineering has been flawless and the reliability of their scheduling and installation saves a minimum of one week off the critical path of our construction schedules. what our clients say... M. Bowe A FOUNDATION IS FOREVER. weaverprecast.com sales@weaverprecast.com 717-912-5306 824 East Main Street Ephrata, PA 17522 46 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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