from completion, but from subsequent visits where clients have personalized their reimagined spaces – providing tangible evidence of lives enhanced through thoughtful design and expert execution. THE ALAIR FRANCHISE MODEL Bowe’s decision to convert his independent business into an Alair Homes franchise wasn’t made hastily. His methodical approach emerged from the careful consideration that characterizes his professional philosophy. “It took me a while to make the decision to convert my business to an Alair location franchise, and part of it was that I do like to be in control,” Bowe admits.“I probably spent about 18 months doing due diligence before I finally said yes, after establishing that I would have autonomy.” The Alair model differs significantly from typical franchising arrangements. “Alair only pursues builders that are established, profitable and are at the higher end,” Bowe explains.“They’re not a rescue plan for a failing builder.They’re not a franchise you Photo Credit: Jennifer Howell Photography and Alair Homes Hunt Country Architect Credit: Cawood Architecture 38 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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