“I do not foresee us slipping back whatsoever.” DRIVING GROWTH ALONG THE ROAD AHEAD Although rankings are important, Comparato acknowledges the one aspect that matters even more when it comes to future success remains growth. “We are very focused on just growing our business and that is done through customer service and referrals. We would love to grow and do more.” Comparato refers specifically to organic growth that delivers the Audi experience and puts the customers firmly in the driving seat in the automotive journey. While other dealerships may be more transactionally oriented, Comparato draws attention to his focus on the customer, and especially on what walking through the doors of Audi Manhattan feels like for the discerning customer. This relationship model has worked extremely well 26 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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