By encouraging his upper management team to understand what motivates each employee, the best in each Audi Manhattan team member is bound to shine, leading to a happier and ultimately A more productive team. With a productive staff in place, navigating a successful road forward is seamless, Comparato argues. “We also always need to be looking two and three steps ahead, which is the only way to be able to adapt in real-time to changes in the environment and changes in our business. We have to be prepared.” When it came to the pandemic, with the foresight of Michael Morais, President of Open Road Auto Group, we executed a thorough business plan by ensuring the inventory levels would be able to survive the pitfalls of ensuing supply chain issues. “We constantly look at inventory and our pipeline, so we had a pretty good idea about two months before inventory became tight and we were going to run into that storm.” “We changed our marketing strategy and our business model a little bit. Although we are typically a very high volume store and are one of the top volume stores in the country, we had to change direction and pull back on value.” Foreseeing inventory shortfalls and holding back to provide for some degree of inventory even at the height of the pandemic proved to be very fruitful for Audi Manhattan and led in part to the growth numbers that it enjoys now. DRIVING AHEAD WITH THE NUMBERS BEHIND THEM With a stamp of recognition from the Magna Society 23 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03 AUDI MANHATTAN
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