and accommodate the different needs of all our customers. “Those needs vary greatly from customer to customer, so the way we accommodate them is what puts us ahead of the game,” Comparato reflects. Team building is also key. It is the culture of Open Road Auto Group to implement progressive training and bring out the talent in its staff. This remains paramount when steering company success. “The way I build a team, and the way I have trained all my managers to build their teams is to focus on attitude when hiring new candidates.” Following the basic fundamentals of Open Road Auto Group,“We value willingness to learn and work hard almost more than experience. If we can find the right personality, the right person, who has the ambition and drive to succeed, that is who we want more than someone who has been doing it for 10, 20 or 30 years,” Comparato explains. “This is the only way to cultivate an extremely healthy culture in your dealership; you have to have the right team.” “I want to surround myself with people that want to win as much as I do. If you do that you will find success from your sales team service advisors, your technicians, your customer service reps, and receptionists,” Comparato details. DRIVING WITH ADAPTABILITY AND THE ABILITY TO PREDICT WHAT’S NEEDED Beyond the keys to success that Comparato is convinced are a winning route for Audi Manhattan, he also recognizes the ongoing need to adapt. “You need to learn what makes each employee tick and what motivates them. Some people are motivated by money and others are not. Some are motivated by time and [they] value doing something with their family above a monetary bonus,” Comparato notes. What is their driving force, he questions. What is getting Audi Manhattan team members up in the morning and keeping them coming to work? 22 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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