For Audi Manhattan, driving ahead of the competition and weathering the COVID-19 storm enabled the company to steer toward further growth and success. Established in 2006 by Rod Ryan and Michael Morais, Audi Manhattan, based in the heart of Manhattan, is much more than a car dealership. It is better described as a luxurious experience that is second to none for its valued customer base. Audi Manhattan is the flagship store of the Open Road Auto Group. “We are right there in the heart of midtown on the west side,” Tim Comparato, Vice President of Audi Manhattan, begins.“It’s a very dynamic environment. We have every walk of life coming through the door every day. You never know who you are going to meet.” With a reputation that has solidified its place as one of the leading Audi dealerships in New York City, Audi Manhattan is spreading the news and feeling very good about its prospects as we hit the midway point of the first quarter of 2025. “We deliver the Audi Manhattan experience and this definitely sets us apart and positions us ahead of the competition,” Comparato states. A TEAM IS DRIVEN BY COMMITMENT. Alongside its first-in-class client experience, Audi Manhattan also boasts a team environment and management approach that has solidified its enviable position in the automotive industry. “Our team is a very diverse group,” Comparato begins. “The team comes from all different backgrounds and all different cultures.” The pandemic was a challenge for many. With a few years to switch gears and focus on new directions and approaches tested through the pandemic, as well as the ability to implement these advances moving forward, continue to drive company success for Audi Manhattan, “This industry, as you know, has been changing extremely rapidly, especially post-COVID. One thing that sets us apart from everyone else is our ability to adapt and change 21 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03 AUDI MANHATTAN
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