“We never want to be in front or behind the wave; we want to be riding it,” Peterson asserts.“Technology is integral to the future of the events industry, and we are committed to staying ahead.” SUSTAINABILITY AND SOCIAL RESPONSIBILITY As a leader in the overall convention, meetings, conferences, tradeshows and events industries, the MBCC is setting new sustainability and social impact standards. Achieving Event Industry Council’s (EIC) Silver Certificate for Sustainability and Social Impact Beyond physical enhancements, technology plays a crucial role in the MBCC’s evolution. Investments in digital infrastructure include a $1.5 million initiative to install 4 large LED walls in the Grand Lobby, providing an immersive and sustainable experience for attendees as well as advertising and sponsorship revenue for show organizers and the venue. Moreover, collaborations with the Greater Miami Convention and Visitors Bureau (GMCVB) have resulted in interactive, state-of-the-art floor plans that offer a 360-degree view of event spaces. 106 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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