IAVM’S FUTURE: PRIORITIES FOR THE NEXT TWO YEARS As IAVM enters its second century of service to the venue management profession, Mitchell has a clear vision for the organization’s immediate future and growth trajectory. “We are at a crossroads for the organization and a positive opportunity,” Mitchell says. “We just celebrated our hundredth anniversary. So, in this hundred-and-one year, we’re looking at what we look like as we go forward as an association.” Mitchell identifies two key priorities that will guide IAVM’s efforts over the next 24 months.“The biggest opportunities I see in the next two years are ramping up our educational offerings and identifying the gaps we have and finding ways to address those needs or supplement those through other partnerships,” he explains. This educational enhancement carries significant strategic value.“The more we do that, the better we can grow our membership base, but also can grow our presence as an organization, in the US but also globally,” Mitchell notes. His second priority centers on increasing industry visibility. “My second big priority is raising the awareness of our venues and what IAVM does for those venues to the public sector,” Mitchell says. “I want people to understand the power, impact and everything that comes from having these venues in your community and why they should be looked at as a positive resource and contributor.” Mitchell sees these dual priorities creating a foundation for substantial growth. “In the next 24 months, that’s where I’m going to be spending a lot of our focus—helping our members and raising awareness,” he concludes. “Through that we have unlimited opportunities for growth and evolution and impact as we move forward beyond that.” 102 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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