This partnership acknowledges the symbiotic relationship between venues and the broader tourism ecosystem. Mitchell highlights another critical industry alliance: “The other one is with the Exhibitions and Conference Alliance, it’s a coalition of six associations, which we’re part of.” This collaborative approach brings significant advantages. “That really brings all the elements from an exhibition standpoint together. In looking at it from all angles, we’re coming in as a single unit, not just individual impact.” Beyond these established partnerships, IAVM is expanding its collaborative efforts to promote diversity and inclusion within the industry.“The other thing that we are focusing on is our connections and support with associations that represent minorities and underrepresented constituents that are in this event space and how our venues can better align with them,” Mitchell explains. 101 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03 INTERNATIONAL ASSOCIATION OF VENUE MANAGERS (IAVM)
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