These specialized offerings complement IAVM’s broader annual gatherings. “We have our annual conference, we have a senior executive symposium,” Mitchell adds. “Each of our events is tailored to a particular need and audience but is open to all of our members to attend at any time of their choosing through their registration.” Additionally, the association is expanding its digital learning options to meet evolving member needs. “We do some online learning. We’re working on ramping that up through an online platform we’re hoping to launch in the next few months,” Mitchell shares. “Adding more real-time education, more micro-credentialing so we can get them the essentials in venue management or the basics of how to work with crowd management.” STRATEGIC PARTNERSHIPS AND INDUSTRY COLLABORATION Recognizing that venue management doesn’t happen in isolation, IAVM pursues strategic alliances that amplify its impact and create new opportunities for members. These partnerships span various sectors of the events industry. “One is Destinations International,” Mitchell notes, identifying a key relationship that connects venue managers with destination marketing organizations. 100 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 03
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