Business View Magazine - Mar 2024

success of each franchise location. “I don’t know if there is a day that goes by where either myself, my wife, or someone on my team isn’t personally engaging with every single campus that we operate,” McWilliams states. The franchise’s training follows a multi-faceted approach, where training is conducted remotely, in person, and via Ivybrook University, a training facility that was constructed next to the company’s main campus 4 years ago. Ivybrook University has proven to be an incredibly robust onboarding resource that draws in school owners and administrators from around the country. Franchisees are trained in daily operations and how to be a business owner. And then, reciprocally, the corporate team travels to support franchisees and help them open up their new school. Once they are set up and functional, they are plugged into all of the backend systems that support the franchise’s operations. The main platform that Ivybrook Academy leverages Drew & Jennifer McWilliams 81 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 03 IVYBROOK ACADEMY