Business View Magazine - Mar 2024

homeowners. The essence of Lone Creek’s business model revolves around building trust through advocacy and transparency, ensuring clients are well informed about every aspect of the construction process, from material selection to financial expenditures. David delineates the company’s ethos as one deeply rooted in constructing homes with a level of care and attention as if they were their own. “We’re always looking to build long-lasting, durable, well- performing custom homes,” he asserts. The emphasis on education and advocacy underpins a trusting relationship between the builder and the homeowner, with a referral-heavy business model underscoring the success of their approach. Lone Creek stands out for its commitment to transparency,client education, as well as the definition of forming a joint partnership between the owner and builder, setting a new standard in the custom home building industry. Ryan articulates the company’s flexibility and dedication to true customization and he highlights the importance of alignment in vision and goals. This approach ensures the construction of not just luxury homes but ones that echo each client’s unique desires and lifestyle. He further clarifies that while Lone Creek’s offerings are indeed premium, they eschew the notion of exclusivity based on price alone. The focus is instead on ensuring that the company’s values and the client’s vision are in harmony. This philosophy provides a truly customized building experience free from the constraints of semi-custom models prevalent in the industry. NAVIGATING COSTS AND TRANSPARENCY IN CUSTOM HOME BUILDING Lone Creek Custom Homes significantly emphasizes transparency and client involvement in a landscape where the cost of materials and fluctuating mortgage rates add complexity to the custom home-building process. This approach is particularly crucial in an era marked by economic uncertainties post-COVID, where budgetary constraints and escalating costs could easily cloud the dream of building a custom home. Ryan emphasizes the importance of setting clear expectations from the outset. “It is a custom 33 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 03 LONE CREEK CUSTOM HOMES