Business View Magazine - Mar 2024

technology to enhance client communication and project management, Higgins provides valuable insights into how innovation and ingenuity shape the modern construction landscape. TECH-FORWARD SOLUTIONS For Landmarks West, technology isn’t just a tool; it’s an integral component of its client-centric philosophy. Using video calls for regular “attraction calls” ensures transparent communication and accountability throughout construction.These virtual meetings track progress and maintain a personal connection with clients, even from afar. In addition to video calls, Landmarks West employs drone technology to provide clients with captivating aerial footage of their homes under construction. “We make it fun,” Higgins remarks, stressing the importance of infusing the building process with excitement and engagement. These personalized videos document progress and serve as marketing assets, showcasing the craftsmanship and dedication that define the Landmarks West brand. Furthermore, cutting-edge scanning technology, such as Matterport cameras, creates immersive 3D models of completed homes. This allows clients to explore every detail of their new residence virtually, from the layout of electrical outlets to the placement of light switches. By embracing technology, Landmarks West enhances the client experience and facilitates efficient project management and documentation. Yet, amidst the embrace of digital tools, Higgins remains deeply rooted in the tradition of craftsmanship and sustainability. He speaks passionately about using reclaimed materials, noting their ability to infuse homes with character and charm. From refurbished antique windows to locally sourced lumber, Landmarks West prioritizes materials that enhance aesthetics and reduce environmental impact. In discussing popular finishes and materials, Higgins highlights the enduring appeal of stone and wood siding paired with high-quality wood- clad windows from trusted manufacturers like Pella. Job #: 60538-1 Color(s): 4C Size: 7.5" x 4.9" Bleed?: .125" Branch: SLC Misc: SLC Trade Ad-7.5x4.9 Call Today! 866-875-5514 PellaSaltLakeCity.com Visit your local Pella showroom: 9270 S 500 W, Suite A, Sandy, UT 84070 Windows and doors made for you. 1 Based on a 2023 survey of leading window brands among homeowners. © 2024 Pella Corporation. Window & Door Replacement of Salt Lake City LOCALLY OWNED Pella® windows are rated #1 by Salt Lake City homeowners for the highest craftsmanship. 1 60538-pella-SLC Trade Ad-7.5x4.9.indd 1 1/29/24 12:31 PM 26 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 03