Business View Magazine - Mar 2024

Higgins states,“We’re a 100% custom home builder that believes in transparency and taking care of our clients.”This dedication to customization and client satisfaction is the cornerstone of its approach, distinguishing Landmarks West in a crowded marketplace. Flexibility is another hallmark of its business model, with a willingness to collaborate closely with clients and architects to bring their vision to life. “We work with quite a few architects in the community, involved from very early on during the design phase of the build,” he explains. This hands- on approach ensures that each project is tailored to the unique preferences and aspirations of the client, resulting in homes that are as distinctive as they are elegant. RELATIONSHIP BUILDING BUSINESS Higgins rejects the transactional mindset that often characterizes the industry; he emphasizes,“We’re in the relationship business, not the home-building business.” This extends beyond client interactions to encompass the subcontractors and tradespeople who contribute to the realization of each project. Higgins views these relationships not as fleeting transactions but as enduring bonds that enrich both the building process and the final product. In an industry grappling with a shortage of skilled tradespeople, Higgins’ prominence on relationships takes on added significance. By prioritizing mutual respect and collaboration, Landmarks West has forged a network of trusted partners who share its dedication to quality and transparency. ADAPTING TO ECONOMIC REALITIES Even amid the challenges posed by labor shortages and economic uncertainties, Landmarks West maintains reliable relationships with its subcontractors, many of whom it has known since the late ‘90s.“Our relationships are extremely strong with our subcontractors,” he affirms, showcasing the importance of mutual trust and respect in sustaining collaborative partnerships. In terms of adapting to local market dynamics, Higgins acknowledges the community’s unique characteristics while remaining optimistic about the current climate for custom home building. “Our clients look at the market conditions now as almost, hey, this is a great time to build,” he observes, shifting away from conventional concerns about interest rates towards focusing on material supply and procurement. 23 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 03 LANDMARKS WEST