Business View Magazine - Mar 2024

she outlines. This adjustment reflects a strategic response to user feedback and market analysis, underscoring Valley Regional Transit’s commitment to adapting its services to meet and exceed community expectations. Looking beyond the immediate horizon, Clegg acknowledges the challenges of securing stable funding and state support in a rapidly growing region. “The critical task for 2024 is to initiate discussions on expanding our resources,” she states.This involves a dual approach: implementing the new system redesign while embarking on a comprehensive update of planning documents. The objective is to craft a narrative that vividly illustrates the potential improvements and impacts on residents’ lives if additional resources were available.“We aim to move away from abstract, high- level concepts and instead tell compelling stories that resonate with our audience,” she explains. This approach is designed to foster a deeper understanding among residents and stakeholders of the tangible benefits that enhanced funding could 160 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 03