Business View Magazine - Mar 2024

The forthcoming campaign, dubbed “Let us do the driving,” encapsulates the organization’s message of convenience and safety, inviting residents to reconsider their daily commute and the benefits of entrusting their journey to public transit. VALLEY REGIONAL TRANSIT’S ROADMAP FOR GROWTH As Valley Regional Transit embarks on a transformative journey, the focus is on an ambitious system redesign to enhance service efficiency and ridership significantly. This strategic pivot is about immediate improvements and sets the stage for a broader conversation on sustainable growth and the pursuit of additional resources to fulfill the region’s evolving transportation needs. CEO Clegg is optimistic about the immediate impact of the system redesign, anticipating a 20% surge in ridership. “We’re shifting our focus from an 80% coverage and 20% frequency model to a 70-30 split. It’s a substantial change to enhance service frequency and overall user experience,” Helping transportation clients move forward. At Jacobs, we’re going beyond the typical solution of building our way out of gridlock and congestion by putting our curious minds to work to create a smarter, more connected world. We’re facing a new generation of challenges and opportunities in moving people, goods and services. And at Jacobs, we’re pushing the limits of what’s possible. We tackle the world’s toughest challenges. Follow us @JacobsConnects | jacobs.com 159 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 03 VALLEY REGIONAL TRANSI T