Business View Magazine - Mar 2024

with riders of other Bay Area systems through collective marketing efforts.” Locally, NVTA’s grassroots marketing includes community engagement and strategic communications to build support for public transit, emphasizing a comprehensive approach to fostering a transit- friendly culture. A PERSONAL DRIVE FOR IMPACT At the core of NVTA’s operational and strategic successes lies a deeply personal commitment to service, embodied by the dedication of its team members, notably Transit Program Manager Schenck.Her passion for her work illuminates the fundamental human element that powers public transit systems—a commitment to efficiency and sustainability and making a tangible difference in the lives of individuals and communities. “Seeing the real-time movement of our paratransit and on-demand services, and knowing we are directly contributing to someone’s ability to receive crucial medical treatments like dialysis, is a powerful reminder of the importance of our work,” Schenck explains. This real-time visibility into the services’ impact not only allows for immediate operational adjustments but also serves as a constant reaffirmation of the value of public transit as a lifeline for the most vulnerable. Schenck is driven by the crucial role NVTA plays in connecting individuals to essential services, It’s about recognizing our role in facilitating these critical journeys... we are the bridge to healthcare, to community, and to maintaining their quality of life. With innovation fueled by experience, RIDE (Real Innovation Delivered with Excellence) leads the heavy-duty electric vehicle industry with a dedication to the highest level of safety and reliability inspired by its shared mission to power the future. RIDE is proud to partner with NVTA (Napa Valley Transportation Authority) to provide on-demand services to passengers in Napa Valley wine country. With sustainability as a priority, the buses feature designs of butterflies, honeybees, hummingbirds and hawks, which are critical to the region’s environment. RIDE applauds NVTA’s commitment to transition into a fully electric fleet. The four K7MER 30-foot union-made transit buses are built with the industry’s safest battery. Each battery-electric bus can seat up to 20 passengers and may be equipped with up to two ADA-compliant wheelchair positions. NAPA VALLEY TRANSPOR. . .