Business View Magazine March 2023

86 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 Another customization came from issues to do with snowy winters. The garage space is a big selling point for the local market in New England. Initially, the development plan marked out only 30% of homes as having double garage space. This has since grown to around 75%. By Carrier is considered by many in the local industry to be a completely custom builder, but Carrier would disagree a little, “We consider ourselves semi-custom. Where many developers will offer three- floor plans, we offer 10 to 12 options. This allows us to offer customizability with on staff architects and interior designers. A client can do probably 80% of their selections without leaving the sales office on-site. By allowing so much flexibility in choices and how the business is structured, By Carrier is in a unique position in the market. They are able to bring customer service to the table with a mountain of experience. By Carrier knows that in states like Connecticut, homeowners tend to stay longer because they came for the lifestyle. They understand they’re selling a home and a lifestyle. Another essential element to remember is that By Carrier builds homes for their community. After the project is complete, By Carrier still needs to live near their clients and go to the same grocery stores, and family members often live in these developments. This lived reality makes By Carrier more than a company or corporation. It makes them a community-based operation. Also, although the family understands different trades, including in-house design, as the company has grown, they have brought in a lot of outside partners. And when specific jobs receive too much work, the company has brought on additional help.