Business View Magazine March 2023

77 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 GREATER NASHVI LLE HOTEL ASSOCIAT ION market in the nation for hotel construction as a share of the inventory, just behind New York City. With the guidance of the NCVC and the partnership of GNHA, the hospitality industry has the plan to absorb this new supply and will continue to refine strategies to create additional demand for the city. Major events with a national network, cable, and streaming exposure will continue to bring visitors to the town and keep Nashville top of mind to potential visitors watching around the world. Over a year’s time, the city hosts 10 major events receiving national media attention, including Let Freedom Sing! Music City July 4; SRX Racing Series; Music City Grand Prix; CMA Summer Jam; Tennessee Titans Monday Night Football; CMA Awards Show; CMA Country Christmas; Music City Bowl; New Year’s Eve Live: Nashville’s Big Bash; and SEC Men’s Basketball Tournament this March 2023. Visitors also experience new attractions and unique experiences year-round, including the National Museum of African American Music, which opened in 2020, as well as elevated dining that has turned the city into a foodie destination with chef-driving restaurants from the likes of Food Network’s Maneet Chauhan and James Beard-winner Sean Brock. A new supply of upscale hotel properties is also adding to the Nashville experience for visitors looking for an elevated experience with recent openings of 1 Hotel, Conrad, and Four Seasons and a ground-breaking for the Ritz Carlton planned for Q4 2022. Conventions have lagged leisure visitors in bouncing back, and the NCVC Sales Team continues to build back business, promoting both Nashville’s compact downtown campus that includes the 2.1 million square foot Music City Center, along with the Gaylord Opryland Resort & Convention Center, located northeast of downtown. The Sales Team consistently has a strong presence at key national and regional trade shows, including Professional Convention Management Association (PCMA) Convening Leaders; American Society of Association Executives (ASAE) Annual Meeting; International Association of Exhibitions and Events (IAEE) Annual Meeting; and IMEX America. Group meetings continue to express strong