Business View Magazine March 2023

36 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 DreamFields is also investing in training, development, and automation for its staff. This ensures that employees have the systems and the capacity to operate at their best. In 2023, DreamFields will be a mature company that needs to maximize its operational efficiencies, creating more streamlined, effective, and consistent processes. The next goal is to establish a presence in every market that allows legal cannabis consumption. Last year, the company opened up in Arizona and Michigan, and those operations are now up and running. The next step is to expand into Colorado, Nevada, Massachusetts, and others. “There’s going to be a lot of collaboration work with local authorities to identify compliance and regulations, as rules differ from state to state, but it’s worth sticking to the rules and ensuring everything is done to the book,” concludes Hoyos.