Business View Magazine March 2023

199 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 INDIANA SPORTS CORP events,” she says. “When we have the opportunity to host events with the Sports Corp, we have a special rental rate for them. That is part of our deal with the city to make sure that we can have really attractive packages for Big Ten basketball and NCAA events. We work very hard, and we couldn’t execute the events in the building without Sports Corp and their team helping us.” Confiding that her team is the best at event execution, she says that Indiana Sports Corp are the ones who make the events “really special,” while ultimately, they make a great team. As an example she offers, “When we bid on the NBA All-Star game, the Sports Corp helped us write that bid, we led it, and their experience at doing these bids all over the country was invaluable. They helped us with wrapping an Indy car and going to New York and having Larry Bird drive it down Fifth Avenue to hand it to Adam Silver. Those kinds of things don’t happen without the partnerships we have in town.”