Business View Magazine March 2023

169 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 EZRA into digital coaching practices. The company has sponsored research fellows at New York University’s human capital management department, to learn more about behavioural science concepts that apply to the coaching experience. EZRA also has an internal research and development department called EZRA Labs. Jack explains, “We recently formed EZRA Labs, a team of cutting-edge behavioural scientists and learning and development experts who are focused on developing the frontier of digital coaching. They are building our next generation of learning and development tools to support what we call lifecycle milestones. “We believe that, as an employee progresses through their work-life cycle, there are key moments that really matter that would benefit from tailored coaching. These could be the moment you enter the workforce as a graduate, become a manager for the first time, or reach a senior leader or C-level executive position. There