Business View Magazine March 2023

168 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 to navigate coaching specifically in a virtual setting. When we assign a coach to a particular organisation, they also need to undertake an organisational briefing relevant to the organisation’s context, which introduces them to company culture, leadership frameworks and finally the areas they wish to focus on or goals they want to achieve.” Looking ahead, EZRA has big plans to transform the way their industry operates, through research and development initiatives that integrate behavioural science