Business View Magazine March 2023

165 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 EZRA largest organisations to integrate coaching into standard professional development offerings. The result? Hundreds of thousands of employees at all levels have received individualized, results-based professional coaching- at a fraction of the usual cost. Jack reflects, “As we approach our fourth anniversary, we are proud to support organisations using EZRA as an instrument to address not just behavioural change within their business, but organisational change on an industry- wide scale. We don’t just supply coaches. We sit down with each organisation and provide a comprehensive plan that identifies clear, measurable goals for sustainable growth. For example, a McDonald’s executive will be working on different behaviours and competencies when compared to a leading Microsoft engineer.” EZRA maintains a partnership with the International Coaching Federation and sits