Business View Magazine March 2023

164 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 matches coaches with organisations and their staff based on specific needs. This tailored method was received with great success in a short amount of time. “We were able to connect with learning and human resource leaders almost immediately following our launch, thanks to our association with LHH, who work with nearly 80% of Fortune 500 companies,” Jack shares. “In fact, McDonald’s was our first ever customer. The chief learning officer of McDonald’s secured a number of licences to support their high-potential leaders going through a senior leadership development program. McDonald’s were able to introduce and embed coaching as part of that program for the first time, thanks to our value and accessibility.” Since then, EZRA has risen to become an industry leader, working with hundreds of the world’s