Business View Magazine March 2023

163 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 EZRA Jack Prevezer is EZRA’s COO and Co-Founder. He begins, “EZRA launched with a vision to scale the instrument of behavioural change, which is a really powerful tool. Historically, as the name suggests, executive coaching was reserved for the executive class in an organisation, so only those particularly senior benefited from the opportunities for personal and professional development that it presents. One of the reasons for this is that executive coaching was traditionally very expensive and had to occur in person, within the nine-to-five window. The offering was not made available or accessible to those more junior. EZRA was established to disrupt tradition and democratise the superpower of professional coaching by making it available to employees across all levels of an organisation.” EZRA’s primary approach to this mission was to provide an entirely virtual service, which