Business View Magazine March 2023

158 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 in rural Alberta communities. Their team works hard to provide flexible account options and services made especially for farmers and ranchers. “We’ve become faster adopters of technology as it has evolved,” Hautzinger says. Maintaining full-service branches is important to Vision’s members, as more low-volume transactions are processed online. The high-volume transactions are still largely processed inside branches, by Vision’s member service team members. Says Hautzinger, these brick-and-mortar locations “support small cities with jobs, property taxes, services, and one-on-one support.” Community focus is at the heart of Vision Credit Union. Its four pillars include financial sustainability with profitable operations, but also staff, member, and community engagement. Vision has a saying it uses: “we are them”. That references the fact that members are like employees, and vice versa. “We really are in the shoes of our members,” Hautzinger says.