Business View Magazine March 2023

157 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 VISION CREDI T UNION is its Profit Shares co-op program. When the credit union is profitable, it returns many of those profits back to its members. It is managed using a classic co-op business model, which many consumers might be surprised to learn is one of the most proven economic models for sharing profits a business can choose, says Vision Credit Union COO Dan Hautzinger. Simply put, the more loans and/or deposits a member makes into personal, business or agriculture accounts, the more money they receive back in profit shares. In 2022, Vision Credit Union returned $14.25 million in profit shares to its members, an allocation that represents one of the highest returns paid by any Alberta credit union. “The co-op movement is so powerful, I’m not sure many people understand,” Hautzinger says. “We’ve never lost the small business identity we have or the personal touches. The co-op model is a part of that. We never want to forget where we came from.” That is a reference to a focus on communities and hometowns. Vision Credit Union is rooted Dan Hautzinger