Business View Magazine March 2023

154 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 One of the reasons for this investment is that 1st Colonial wants to become a community bank option for all customers who want a faceless or digital banking experience and do not require in-person branch experiences. “That’s a growing segment of our market and we want to be positioned to support our clients how and when they do their banking,” White says. Beyond that, the community bank wants to keep its associates in close contact with customers. White says 1st Colonial is fortunate to have a loyal and stable client base, and remaining visible and responsive is the key to customer retention. Yet more than anything White stressed the importance of keeping and hiring the most experienced, qualified team members. The bank will continue to look for ways to reward and retain top performers and recruit the next generation of leaders in the community banking industry. “We want to get the word out that 1st Colonial provides a great path for those who want to excel in their banking careers,” White says. PREFERRED VENDOR/PARTNER n Madden & Madden www.maddenmadden.com n Weir Greenblatt Pierce LLP www.wgpllp.com