Business View Magazine March 2023

144 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 processing plant for another week or two before making it to transport. What this means is the bulk of Hawaiians are eating eggs from the mainland that are four to six weeks old. Once we complete our circle by growing our own feed, we will be one of the first self-contained manufacturers in Hawaii, which is incredibly important because there is very little manufacturing on the Islands in any industry. With the exception of fruits and vegetables, just about everything comes from the mainland. We want to show our communities that it is possible to do things locally when you plan carefully and put in the effort.” Villa Rose Farm uses the most modern technology available to ensure the safety and comfort of its birds, as well as the safety and efficiency of its manufacturing processes. Chickens are free to roam within their barns, which keeps them contained and protected from predators or weather events. Waialua’s birds are free to fly up, down, and across, and have access to perches, which are vital to maintaining proper muscle development. Nesting boxes are comfortable and aplenty, and chickens have 24/7 access to water and feed through automatic droppers. Waialua’s use of technology also protects the company from a biosecurity perspective, with separate entrances for production staff and state-of-the-art sanitation suits. Senser elaborates, “Avian Influenza is decimating the mainland right now; it killed about 60 million birds last year. As a result, the United States is seeing an egg shortage in all states. We currently are the only place without the Avian Influenza virus and are doing everything we can to ensure it doesn’t come here because