Business View Magazine March 2023

139 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 Trading under the Waialua Fresh brand, Villa Rose Farm identifies its mission and vision as, “… to generate positive, measurable social and environmental impact, giving back to the community and land that has hosted it. Villa Rose hopes that it can be an example to others and can be used as a model of sustainable agriculture. The goal of Villa Rose is to help Hawaii rely less on imports from the mainland.” Michael Senser of Waialua Fresh delves into the company’s unique offering. “Our farm and the Waialua brand started ten years ago with the aim to create a fully self-sufficient, environmentally responsible egg producer that would service Hawaii in a way mainland producers simply cannot. Our first four barns are up and running, and we have six more on the way that will produce eggs in 2024. This project is the first agricultural venture of its size in Hawaii for many, many years, and was a significant gamble for our two parent companies, so we have thought about every step very carefully.” WAIALUA FRESH