Business View Magazine March 2023

120 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 nonprofits and the reason for significant financial support from the corporate side. After a tornado devastated parts of Bowling Green in December 2021, destroying many homes and businesses, Houchens was a leader to help create the Bridge the Gap fundraising effort, which helped raise hundreds of thousands of dollars to help fund gaps in insurance coverage that residents discovered following the storm. The company has supported communities hit by similarly destructive storms and floods that have affected communities where it has a presence and provides ongoing support to many local and national charities. A sampling of those organizations include the American Cancer Society, The Salvation Army, and the Center for Courageous Kids, which creates experiences that help children see past their fears, anxiety, treatments, and pain. “It is our responsibility to take care of our employees and communities wherever they live and work,” Shirley says.