Business View Magazine | March 2019

94 choose to use one or all of our products, we’ll partner with you and work to create something that works for your company, rather than oth- ers that say, ‘It’s our way or the highway.’” Hessling relates that it took time for the Mi- croMarket concept to catch on. There was a learning curve for some of the less techno- logically-savvy people in the business envi- ronments where the technology was being introduced. “At first glance, it probably was intimidating,” he admits. “But people got used to the fact that this was a new way of buying things, and a lot of these stores were actually just replacing banks of vending machines. And as they started to use it more, and as they got used to it, and used it on a daily basis, they 365 RETAIL MARKETS LLC