Business View Magazine | March 2019

39 “One of the key things that we’re proud about is the way we build our products,” he states. “It’s what we call Appliance Grade. That’s our main differentiation that we feature in our marketing. It’s appliance-grade construction, which means it’s got a molded pan on the bottom, steel frames on the side, ‘green’ insulation around it, a reflective barrier, as well as a convection barrier on it. It’s the only patented insulation system that I’m aware of in terms of energy efficien- cies and energy consumption.” “But most importantly,” he adds, “if anything does go wrong with the product, we are able to complete any necessary repairs to bring it back to factory specs, in the field.We don’t have to bring it back to the factory; we don’t have to tear it apart or dis- rupt the product in any way.We’re able to do it in the field.We are unique in the marketplace in terms of being able to do that.” According to Johnson, the company’s success has it stretching its manufac- turing capacity at the Chandler plant, and while there are no more potential acquisitions on the horizon to expand that capacity, the company is “looking at different expansion options, but nothing is solidified, yet.” Regarding its marketing direction, he adds, “We’re trying to move more and more into the digital age - get- ting away from a lot of the printed literature and moving into web-based, interactive informa- tion.We’re also trying to go into some of the 3D, virtual-reality type modeling so po- tential consumers can come in and see what