Business View Magazine | March 2019

38 Today, MAAX Spas employs about 220 people, with 202 in Chandler. It has sales reps through- out North America, and a satellite customer service center in Florida. The company’s main markets are the U.S., Canada, and Eu- rope. “We hit 22 countries around the world on five continents,” Johnson reports. “We cover 47 states, including Alaska and Hawaii; we have representation across Canada, all the way from British Columbia to Prince Edward Island; and we cover Europe. “We wholesale; we distribute to pool and spa specialty retailers as our primary customer. They will distribute to the public. That distribution model holds for the U.S. and Canada.When you start going outside of North America, it gets a little bit different. Most of the resellers in Europe are actually distributors them- selves, so we will sell to them; they will typically have one or two retail loca- tions; and then they will have a series of sub-dealers underneath them that they will distribute to within a given country or territory. And everything is manufactured and distributed out of this facility in Chandler.” Regarding the competition in the spa and hot tub sector, Johnson relates that there are 60-plus spa manufacturers in North America, with about 30-plus manufacturers that have national foot- prints. The two largest manufacturers are Hot Springs and Jacuzzi. Other major brands include: Master Spas, Artesian Spas, Marquis, Bullfrog, Strong Spas, and LPI. Johnson believes the MAAX Spas product stands up admirably because the product is “built a little differently than most.” MAAX SPAS