Business View Magazine | March 2019

29 used to publish a quarterly magazine, in-house, and then, a few years ago, we cut a deal with them and they give us so many pages of edito- rial content,” notes Caniglia. “So, that is actually our flagship publication. We also are the chief sponsor of a national trade show operated by Informa (a multinational events and publishing company), and we just launched a huge online education program. Our education program is all about taking the pool contractor to become a pool professional. And in order to make sure they are professionals, they need the proper training and the proper education to go to that professional step. We spent $1.5 million, last year, upgrading all of our education training programs to make them virtual and interactive.” Another important function of APSP is writing