Business View Magazine | March 2019

18 OPENING LINES Merlin Entertainment, and Comcast Corpora- tion. These players are engaged in introducing innovative and advanced rides to gain a com- petitive edge in the market. Rapid expansion of the global amusement parks market, especially in Europe and Asia Pacific, is also one of the primary factors posi- tively influencing market growth. For instance, Disney’s theme parks are established across the globe in different continents. Additionally, such parks attract millions of visitors every year. According to the Themed Entertainment Association (TEA), Disneyland California re- ceived 18.3 million visitors while Tokyo Dis- neyland received 16.8 million visitors in 2017. Key suggestions from the report: • Among ride types, the mechanical rides segment is projected to witness the highest growth over the forecast period. This is pri-