Business View Magazine | March 2019

big. There are a lot of performance efficiencies in the products that are being used to reduce energy needs or costs in buildings – products that have higher light reflectance, higher R- values; that are lighter and easier to install. “So, we have a group of very diverse expertise across our membership categories; we have people that come to this Association that understand that they may be in a competitive situation, but they’re willing to contribute their thoughts and knowledge and set their egos aside for the betterment of the industry. We are focused on trends, and technology, and product innovation, and turning out a better and more interesting, and, sometimes, more lucrative way of doing business. What drives them, and what the membership brings to the table, is a collaborative spirit and how they can contrib- ute to a better, easier, and more innovative way of providing solutions to the end user.” “We are the only association that is dedicated to the ceiling and interior finishes industry,” Wodynski states, in conclusion. “CISCA fosters an environment for professional development, focused around current industry trends, our member knowledge base, and interpersonal skills. We continue to identify areas of interest for research and publication, and CISCA pub- lications are frequently cited as the industry standard. So, we are very focused. We have the expertise of the industry in our Association to help the industry as a whole. And when we provide our members with education or a pub- lication, it’s what they need.” TION Networking event held during the 2018 Convention 143