Business View Magazine | March 2019

We have an industry marketing advisory task force that is determining trends in the industry and addressing those and how they would af- fect us in our day-to-day life. We have a ceil- ings systems handbook that is used by many architecture firms and contractors for stan- dards on the basic installation practices, tech- niques, and interior finishes. “The Events Council is focused on our fall conference and product showcase that we do in September/October. They also focus on our convention, which happens in the spring, and includes an awards ceremony and an industry trade show. “The Membership Council is mostly focused on the marketing and recruiting strategy for the Association - how to attract and retain mem- bership, member engagement, how to engage existing members, providing CISCA tracks so that members get the most out of the associa- tion experience, and to meet and be connected to those in the industry that can help them in 140 Attendees to the 2018 Product Showcase