Business View Magazine | March 2019

110 ing program. In addition to our “See America” trainings, we also do two national conferences; one in summer and one in winter, where we do training and bring in product. Attendance is optional, but we make them spectacular and have about a 90 percent attendance rate. “We teach our owners to operate on a cost structure that’s so much better than a typical retail home furnishings business. We’ve de- veloped a process where we have a good idea what a Rugged Entrepreneur is, and we will filter others out if we feel they aren’t a good fit. New people sign an NDA before we take them through our full interview process. And when they sign an agreement with us, they get an exclusive territory. We look at the geogra- phy, demographics, population; we don’t stack up individual dealers. Our placement team is incredible. We’d rather grow right than fast.” “Our Division Business Coaches (DBCs) are our best attribute; we now have nine, including Kelly, who has perfected our Super Box Drop model in Meridian, Idaho. This year as we add five more DBCs, she’s becoming our National Director for the Super BoxDrop program, and will, hopefully, help five “Ruggeds” a year advance their business to the Super BoxDrop level (kind of a wholesale/retail superstore in our program). Looking to the future, we have another very exciting new project in the works. RSS has recently acquired a company I have been involved with through its founder Bran- don Kinder called BioPure Service. There are three BioPure locations in operation now and we’re putting that whole package together to start franchising in Q4 of this year. BioPure Service will be a key new addition to our mis- sion for empowering even more Rugged Entre- preneurs, going forward. RETAIL SERVICE SYSTEMS INC.