Business View Magazine | March 2018

90 is interested in buying that card.Our average inventory turn is less than twoweeks.Some cards go as quickly asminutes,depending on the popularityof the brand. And our pricing is such that we’re in control over how fast that inventorymoves,and the small marginwe want tomake on that card.AWal-Mart cardwill sell minutes after it’s been sold to us.If it’s more of a niche market brand,it might take twoweeks until a buyer is found for it,but all cards that we buy,we price tomove fairlyquickly.” BVM: What kind of competition exists inyour space? Bohm: “Well,obviously,there’s eBay,because that’s a secondarymarket for everything,but gift cards are a small portion of its business.There is a company in California,Cardpool,but I would saywe’re currentlyone of the largest in the space,if not the largest.” BVM: Has anything occurred recently,or planned for the near future that will impact theway the business operates? Bohm: “We startedan initiative which tookoff very nicely.In addition to offering consumers cash for their gift cards,we’re also giving them the abilityto trade CARDCASH All of your readers shop at retailers and if they all want to save money, I would definitely encourage them to download the CardCash mobile app ... You download the app, and you put your credit card information in the app to pay for your purchase. Once you set it up properly, it’s a frictionless ex- perience, and at some retailers you’ll save three percent, and at some you’ll save 20 or 30 percent. ELLIOT BOHM CEO