Business View Magazine | March 2018

89 BVM: Howabout some nuts and bolts? What’s your company’s geographical footprint and howmanyemployees doyou have? Bohm: “Our focus is on the entire U.S.; we ship gift cards across the countryandwe buy gift cards fromeverystate.We have a teamof about 100 employees.” BVM: Howdo you reach out to your cus- tomers? Bohm: “Thewaywe reach our customers ismostlyonline-based,whether it’s Google Adwords,Facebookads,or social media cam- paigns.Word-of-mouth of our own customers referring them to their friends is also a great source of customer acquisition.We have avery large recurring customer base.Customers get addicted to our platformas soon as theyget introduced to it.It’s not like thereareanyrestric- tionswhereyoucanonlyuse thegift cardfor a certainproduct at a retailer,suchascoupons that comewithrestrictions.Gift cardsare,essentially, cashtobeusedfor anyiteminthestore.We carryover 1,000brands,sothereareveryfew brandswherepeopleshopthatwedon’t carry.If it’s a largenational or regional brand,we’re going tohave that cardonourwebsite.” BVM: So anyone who either wants to buyor sell a particular card goes through you? Bohm: “Correct.Anybodycan sell us that card and then,there’s going to be a buyer who