Business View Magazine | March 2018

85 THE GIFT CARDMARKETPLACE CARDCASH C ardCash,headquartered in Brick,NewJersey,oper- ates an online gift cardmarketplace where users can buyand sell discounted gift cards.The companywas co-founded by its current CEO,ElliotBohm,andCOO, MarcAckerman.CardCashhasbeen featuredtwice inForbesand Inc.Magazinesand,in2014,Bohmwas recognizedasone“Ameri- ca’s MostPromisingCEOsUnder35.” Recently,BusinessViewMagazine spoke with Bohm to learn more about this unique company.The following is an edited transcript of that conversation. BVM: Howdid CardCash get started? Bohm: “It was right after the holidayseason and myco-founder had a couple of gift cards that he received that he had no use for; he didn’t shop at those brands.I’ve always been a bargain hunter and I’ve always been someone who never likes to payfull price for any- thing.So,I offered him80 cents on the dollar for those gift cards.And hewent for it. “Suddenly,the light bulbwent off.There are manymillions of consumers who lived through that exact,same scenario,where one consumer received gift cards after the holidays that theyhad no use for and another consumer whowould love to shop at those brands andwould AT A GLANCE CARDCASH WHAT: An online gift card marketplace WHERE: Brick Township, New Jersey WEBSITE: www.cardcash.com