Business View Magazine | March 2018

82 tel continued to operate as aT-Mobile PremiumRetail- er.Today,Amtel has about 800 employees nationwide, and is one of T-Mobile’s largest TPR partners,operating over 150 locations nationwide. “For us,it’s not quantity; it’s quality,”Tadros stresses. “Alot of partners who are newto the business will try to get in theTPR programand open up a location that theydon’t knowmuch about,and theydon’t succeed. Or theydon’t want to invest in their infrastructure.Or theydon’t have a big backend–theydon’t have a training department,a customer relations department, or human resources.We have an extensive,back-end infrastructure; what we have todaycan support 250 to 300 stores.”In addition,a focus on training their team members howto deliver best in class customer service is what Tadros believes is a differentiator between Amtel stores versus that of their competitors. Looking towards the future,Tadros reports that T-Mobile recentlyparticipated in a government spec- trumauction.T-Mobile’s purchase of more bandwidth allowsAmtel to explore potential markets in less pop- ulated areas of the country-areas inwhichT-Mobile couldn’t reach customers.“That spectrumnowgives us the opportunity to go into rural areas and provide cus- tomers with coverage that only regional carriers had, or Verizon andATTowned,for the last 15 years.Wewill reach areas that need to be served,giving customers in those areasmore options.AndT-Mobile is lighting up their networkall over the country.” In addition to being a successful business,Amtel is a good corporate citizen.For the last several years,Tadros and Sweis have donated over half amillion dollars to St.Jude Children’s ResearchHospital.“We’ve also been AMTEL LLC