Business View Magazine | March 2018

81 owned rights to a portion of their parent company’s 110 location portfolio.“Between 2005 and 2009, partneringwith another companyheadquartered in Michigan,we opened up about 125 Exclusive stores for T-Mobile,”saysTadros. During the same time,theyplayed a crucial role in assistingT-Mobile in launching a newprogram,T-Mo- bile PremiumRetail Partner (TPR).This programwas initiallydesigned tomanageT-Mobile’s corporate retail markets.Under their leadership,the previouslycorpo- rate-owned retail locations doubled their sales in the first month,while increasing customer satisfaction. In 2009,the partners decided to sell their stakes in the Detroit and Chicagomarkets,with the desire to workdirectlywithT-Mobile US.“We started looking around the country for areas of opportunity,”Tadros explains.“T-Mobile had us looking at LosAngeles, Atlanta,but all roads tookus back to the Dallasmarket. We moved our families down to Dallas inNovember of ‘09,and in the first 30 days down here,we opened up six locations.That’s whereAmtel started.We had our contract directlywithT-Mobile and,at that time,the programwas calledT-Mobile Limited,andwe opened our first store in Ft.Worth.That wasT-Mobile’s 300th store in the Limited program.” Over the next fewyears,Amtel rapidlyexpanded and opened a total of three locations in the Dallas/Ft. Wortharea. Simultaneously,the companyexpanded its footprint as a NationAccount in San Francisco,Sac- ramento,Cincinnati,Louisville,Houston,SanAntonio Boston andmost recently,NewYork.With an ambition to become the number oneTPR for T-Mobile,George Tadros and Sweis greworganicallyand also acquired several businesses along theway.While doing so,Am-