Business View Magazine | March 2018

71 ing at allowing a room rate reduction for not having dailycleaning.We have LED lighting,andmake use of programs to do that kind of replacement.Becausewe aren’t on amunicipal septic systemor well water,we run our own lagoon systemand insist that all required chemicals are environmentally friendly.” BVM: Howdo youmarket your resort? Hounsome: “I’m past chair of CVOA(CanadianVa- cationOwnershipAssociation) and currentlyon the Board of Directors.I’m also president of Resortsof Ontario.Certainly,repeat referral is 60 to 65 percent on average.Much of the rest is done through Resorts of Ontario,a bigmarketing agency that does a lot of digital programs with print backup.I also havemany good referral agents on the internet,like Resortsand- Lodges.com.I reallywatchmystats to see what kind of traffic I’m getting.I do our own in-house newsletters and have someone whoworks three to four days a weekpurelyon social media and email blasts,etc.for newbusiness. “We have fun using the term‘two turns fromToronto’ DIANNE (STANTON) HOUNSOME FIFTH-GENERA- TION OPERATOR OF BAYVIEW WILDWOOD RESORT