Business View Magazine | March 2018

64 H-E-B CENTER AT CEDAR PARK lighting for the concourse; a newsecurity system; and wewant to enhance our theater configurationwith somemore drapery–whatever we can do to get com- petitivewith all the facilities inAustin.” Salamenta understands that being competitive sometimesmeans just being different,and so,he be- lieves that the Center’s entertainment nichewill con- tinue to be themore distinctive and creative offerings. “It’s the unique stuff that reallyworks here,”he states. “We just finished up a run of Cirque du Soleil–it was a grand slam.We sold out ‘The Price is Right’in two days.It’s about getting creativewith shows,like the bigNOLAevent coming up inApril.”NOLAis theTexas Food&Music Festival that takes place on the front lawn of the Center.It features funk,brass,zydeco,Cajun, and bluesmusic and a varietyof NewOrleans style food–jambalaya,alligator,and boiled crawfish.“We’ve got a lot of outdoor space–which is also unique–to be able to do festivals and outdoor events,”Salamenta adds. Finally,Salamenta reports that H-E-B Center,as well as theTexas Stars HockeyClub,are both committed to having a positive relationshipwith the central Texas community: “During the 2016-2017 season, the Texas Stars donated more than $100,000 through grants and in-kind donations to hundreds of deserving nonprofit organizations. The Stars hosted two mili- tary appreciation weekends and were able to do- nate more than 4,000 tickets to military personnel and their families. “Also, each season Texas Stars players visit local elementary schools and teach the Science of Hockey to fifth grade students.Other player visits include trips to local hospitals such as Cedar ParkRegional Medical Center andDell Children’s Hospital.Recently,theTexas Stars have beenworking closelywithAustinHabitat for Humanity,where players build small playhouses to be donated to local foster care and adoption agencies. “The Center opens its doors to host youth hockey leagues and camps throughout the season and serves as the premier graduation ceremony for Leander Independent School District.Additionally,H-E-B Center works hand in handwith its on-site catering company RS3 (Ryan Sanders Sports Services) to donate excess food fromevents to nonprofits such as Hill Country CommunityMinistries food pantryand RollingHills CommunityChurch food pantry.Often,the Center will donate tickets for concerts and performances to local nonprofits so everyone in the communitycan enjoy the show. “This venue and the teams that playhere are for- tunate to call central Texas home.The organizations understand the dynamic relationship theyhavewith the communityand are happy to contribute and be a part of the neighborhood.” 512-493-8000 www.FireTron.com FireTron is a full service Life Safety solution provider. We specialize in: Design • Installation • Service • Inspections Life Safety Solutions