Business View Magazine | March 2018

49 rights partnershipwithThe Brick,a Canadian retailer of furniture,mattresses,appliances,and home electronics, to name the field“The BrickField at Commonwealth Stadium”during CFLevents. The stadium is also a popular venue for musical events.“We’ve had a long historyof runningmajor out- door concerts,”Fesyk says,“workingwith Live Nation, AEG,and other promoters for bringing concerts into the stadium– fromThe Rolling Stones,The Police,U2, PinkFloyd,to some of the big concert events like Lilith Fair and EdgeFest.We’ve really established ourselves inside that concert goer market; last year we did Metallica and Guns N’Roses to the tune of over 45,000 people for each of those shows.So,we do a lot of live music.Our field has also been used for a number of FIFA(Fédération Internationale de Football Associa- tion) events–men’s andwomen’s soccer.In 2015,we were one of the host sites for theWomen’sWorld Cup hosted across Canada.” “We also do a lot of community-based events,as well,”Fesyk continues.“Andwe help some of our charitable organizations.There’s a large event called ‘Feast on the Field’that we dowith the Capital Care