Business View Magazine | March 2018

31 standards that gowell beyondwhat’s required bylaw, andwell beyondwhat most industries require in terms of their standards for return of goods and refunds of money.When you add all the parts together,what we do is provide consumer protection.” RegardingDSA’s promoting function,Mariano says, “One of the things that we do to support the channel is engage in communications activities,disseminating public information.But more importantly,perhaps, within the industry,we provide educational opportuni- ties for executives and companies to share best prac- tices to enhance their businesses and growthe per- centage of total retail sales both as an industryand as individual member companies.Like everyassociation, we have web-based communicationsvehicles to our existingmembers and our regular communications are newsletters,etc.Those are generic communications about industryhappenings and the like.With regard to specificactivities,we will have specificcommunica- tions.We find at least one personwithin each company to be our primarycontact and that’s our funnel for all of our information.Beyond that,we have 5,000 or so people in our data base andwe can communicate with